About Us

At Passionate 4 Pink, we are committed to helping people battling breast cancer. For this reason, we split the entirety of our profits between three organizations: The Breast Cancer Research Foundation, The Pink Fund, and Breast Cancer Action. You can learn more about these organizations here.


Who We Are


Passionate 4 Pink was founded by two friends: Sydney Malawer and Whitney Cohen. Together, they work to 

sell their jewelry online, in stores, and outside in NYC. They decided to start Passionate 4 Pink in September of 2019 because of their desire to make a difference in the world of breast cancer research and awareness, as they have both been personally affected by the disease.

Sydney Malawer, Co-Founder

Sydney Malawer is one of our founders here at Passionate 4 Pink, who also serves as our CFO. She has participated in the AVON Making Strides Against Breast Cancer walk several times. Prior to starting Passionate 4 Pink, she has worked with St. Jude’s Children’s Research Hospital, Cookies for Kid’s Cancer and the American Cancer Society to fundraise for cancer research. Sydney aims to help raise awareness for breast cancer research as well as raise money to fund it. She is dedicated to helping at Passionate 4 Pink to make a difference in any way she can. As our Chief Financial Officer, Sydney specializes in business and financial management.


Whitney Cohen, Co-Founder


Whitney Cohen is also a founder at Passionate 4 Pink, who fulfills her role as CCO. Following the loss of her grandmother to breast cancer in 2013, she was spurred to action. Whitney organized her first team for a breast cancer fundraiser in 2016. When Whitney's mother survived breast cancer in 2018, she deepened her involvement within the world of breast cancer. Whitney now leads yearly teams representing Eleanor Roosevelt High School in the Susan G. Komen Foundation Race for the Cure and the AVON Making Strides Against Breast Cancer Walk, both in person and virtually during the COVID-19 pandemic. Notably, Whitney's 2019 Making Strides team was recognized as the #1 High School Fundraiser in New York City. Whitney also deeply values her volunteer work at Memorial Sloan Kettering Cancer Center. As the Chief Creative Officer of Passionate 4 Pink, Whitney produces 100% of our products by hand and manages our social media.